Your Privacy
Bridge Eye Care is committed to protecting and preserving the privacy rights of our patients. Bridge Eye Care collects information from our patients in the course of providing optometry services and products.
Bridge Eye Care is bound by the Federal Privacy Act 1988 and the Australian Privacy Principles. This policy sets out how Bridge Eye Care treats personal information of our patients. It is available to all members, staff and the public, free of charge and further information on our information handling processes is available on request.
In this Privacy Policy, “Bridge Eye Care”, “us”, “we” refers to Murray Bridge Optometry Pty Ltd (ABN 76159679991)
Collection of Information
Bridge Eye Care collects and uses personal information of patients to provide eye care and related health care needs. The specific uses to which Bridge Eye Care puts patients’ personal information include to treat, coordinate and implement care plans for the treatment of eye care or related health care needs. Generally speaking most personal information is collected from the patient. The type of information Bridge Eye Care collects about a patient includes:
         mailing or street address;
         email address;
         telephone number;
         date of birth;
         your lifestyle, occupation and hobbies;
         health fund details;
         medicare or veteran affairs numbers;
         your employer;
         details of the products and services you have purchased from us or which you have enquired about, together with any             additional information necessary to deliver those products and services and to respond to your enquiries, including 
           but not limited to your prescription details and your medical history;
         any additional information relating to you that you provide to us directly through our websites or indirectly through use
           of our websites or online presence, through our representatives or otherwise; and
         information you provide to us through our Customer Care team or our Customer Experience Surveys.
We may also collect some information that is not personal information because it does not identify you or anyone else. For example, we may collect aggregated information about how users use our website. We are required to collect your name, address and date of birth as part of our legal and regulatory obligations, including under the Health Practitioner Regulation National Law as enacted in each state and territory of Australia and Health Practitioners Competence Assurance Act 2003 (NZ). At times patient information is acquired through a third party, such as Medicare, Department of Veterans Affairs, a health fund or from other optometrists and health practitioners with your consent. This information only relates to eligibility for services provided by those bodies, and is not used except in office, for third party billing procedures. When you use our website, we may use aggregated, anonymous analytic tracking via a third party to gather information about the way the website is used. In some cases we may also collect your personal information through the use of cookies. When you access our website by typing the address in your browser or by clicking on our advertisement on a third party website, we or a third party on our behalf may send a “cookie” (which is a small summary file containing a unique ID number) to your computer. This enables us to recognise your computer and greet you each time you visit our website without bothering you with a request to register or to log in. It also enables us to keep track of products or services you view so that, if you consent, we can send you news about those products or services. We also use cookies to measure traffic patterns, to determine which areas of our website have been visited and to measure transaction patterns in the aggregate. We use this to research our users’ habits so that we can improve our online products and services. If you do not wish to receive cookies, you can set your browser so that your computer does not accept them. We may log IP addresses (that is, the electronic addresses of computers connected to the internet) to analyse trends, administer the website, track users’ movements, and gather broad demographic information.
Use and Disclosure of Information
Bridge Eye Care will use personal information to provide an eye care related services or product. Bridge Eye Care may disclose personal information about patients to third parties for the purpose for which that information was collected and also for related purposes that could reasonably be expected by the patient. Clinically relevant patient information may be shared with other relevant health care practitioners for example, a referral to an ophthalmologist or General Practitioner with the patients consent. Patient information may also be used to contact the patient to inform them about the need for a check-up or practice relocation. A patient may elect not to be contacted in this matter if they so wish. Information may also be required to be released to courts, tribunals or regulatory authorities as agreed or authorised by law. In most cases this will require a court to order the release of the information, although information may also be released when the optometrist believes that this is necessary to prevent a serious and imminent threat to a person’s life, health or safety, or to public health and safety. Some information, such as the patient’s identity and the type of consultation provided, may be released in order to allow Medicare benefits to be claimed. Commonwealth legislation also allows (CLINICAL GUIDELINE Accessing Patient Health Records Adopted March 2011, Revised March 2014 7 ) records to be inspected by representatives of the Medicare Australia in order to investigate whether Medicare benefits have been paid appropriately. Bridge Eye Care is unlikely to disclose personal information to an overseas recipient with the exception of such matters that arise in the course of providing eye care with the consent of the patient. An example would be the purchase of a specialty optical appliance for a patient that is unavailable in Australia.
If you do not provide us with the personal information described above, some or all of the following may happen:
         we may not be able to provide the requested products or services to you, either to the same standard or at all;
         we may not be able to process health fund discounts or rebates;
         we may not be able to process any third party discounts or benefits;
         we may not be able to provide you with information about products and services that you may want, including
           information about discounts, sales or special promotions; or
         we may be unable to tailor the content of our websites to your preferences and your experience of our websites may
           not be as enjoyable or useful.
We collect personal information about you so that we can provide you with the most appropriate eye care and eye wear products and services, and to provide you with a high quality of customer service. We also collect, hold, use and disclose your personal information for the following purposes:
         to provide products and services to you and to send communications to you;
         to provide products and services to you as a result of a contractual arrangement with your employer;
         to answer enquiries and provide information or advice about existing and new products or services;
         to advise you on your eye care needs including when it’s time to come and see us for another eye test;
         advise you if we or one of our optometrists relocate;
         to assess the performance of the website and to improve the operation of the website;
         to assess our customer service and to improve our customer service to you;
         to conduct business processing functions including providing personal information to our related bodies corporate,
           franchisees, contractors, service providers or other third parties:
         to update our records and keep your contact details up to date;
         to process and respond to any complaint or enquiry made by you; and
         to comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in
           co-operation with any governmental authority of any country.
We may also collect personal information about third parties from you, such as personal information about your family members, so that we can provide products and services to those third parties. If you provide personal information about a third party individual to us, you must ensure that the third party individual is aware of this Privacy Policy, understands it and agrees to accept it. If you provide personal information about a third party individual and that individual does not have the capacity to understand and agree to these terms (for example, a minor), we require a parent or guardian to acknowledge and agree to this paragraph. Your personal information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.
We may disclose your personal information to:
         our employees, related bodies corporate, franchisees, contractors or service providers for the purposes of operating
           our website or our business, fulfilling requests by you, and to otherwise provide products and services to you
           including, without limitation, lens suppliers and manufacturers, contact lens vendors, web hosting providers, IT
           systems administrators, mailing houses, couriers, payment processors, data entry service providers, electronic
           network administrators, debt collectors, archivists and professional advisors such as accountants, solicitors,
           business advisors and consultants;
         suppliers and other third parties with whom we have commercial relationships, for business, marketing, and related
         referees whose details are provided to us by job applicants;
         to another company or business where our store or stores are acquired by, sold to or otherwise transferred to that
           company or business;
         to government and regulatory bodies and law enforcement agencies;
         with your consent, to other health practitioners and medical practitioners and forward relevant information to that        
           health practitioner or medical practitioner about your particular condition; and
         any other organisation for any authorised purpose with your express consent, including your insurers and your
We may combine or share any information that we collect from you with information collected by any of our related bodies corporate.  We are not responsible for the privacy policies of any third party. Third parties are responsible for informing you about their own privacy practices.
Data quality
Bridge Eye Care will take reasonable steps to ensure that the personal information we collect from patients is accurate, complete and up-to-date. When a patient informs the Practice of any inaccuracy, it will be corrected as soon as possible.
Data Security
Bridge Eye Care will take all reasonable steps to ensure that the information we hold about a patient is protected from misuse, loss and unauthorised access, modification or disclosure. Your personal information may be stored in hard copy documents and electronically. We maintain physical and electronic security over our paper and electronic data storage. We also maintain computer and network security. For example, we use firewalls (security measures for the Internet) and other systems such as user identifiers and passwords to control access to computer systems. Record cards are kept for each patient. The only people who have access to patient records are the optometrists involved in the care of the patient, and practice staff, who need access for purposes such as optical dispensing and billing. No unauthorised persons are permitted to access the records. Practice staff are bound by confidentiality clauses in the terms of their employment. Bridge Eye Care will also take reasonable steps to destroy information held about a patient once that information is no longer required, is not contained in a public record or the Practice is required to maintain under an Australia Law or court order.
Direct Marketing
We may send you direct marketing communications and information about our products and services that we consider may be of interest to you. These communications may be sent in various forms, including mail, SMS and email, in accordance with applicable marketing laws, such as the Spam Act 2003 (Cth). You consent to us sending you those direct marketing communications by any of those methods. If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so. In addition, at any time you may opt-out of receiving marketing communications from us by contacting us (see the details below) or by using opt-out facilities provided in the marketing communications, and we will then ensure that your name is removed from our mailing list. We may also disclose your personal information to our related bodies corporate, our other business partners and our service providers to give you information and offers about products and services offered by us or these companies. We may also provide your personal information to our service providers for the purposes of contacting you when it’s time to come and see us for another eye test.
Access to and correction of personal information
Patients may request access to, and ask us to make corrections to, the personal information that our practice holds about them. Bridge Eye Care will, on request, provide a patient with access to his or her personal information, unless there is an exception which applies under relevant privacy laws. If we refuse to provide access to the information, we will provide reasons for the refusal and inform the patient of any exceptions relied upon. A suitable time will be arranged for a viewing, with an optometrist available to interpret the information, or explain any terms used. A fee may be charged for this service. A response to a question for access must be provided within a reasonable time (14 days in ACT; 45 days in Victoria and NSW). Under some circumstances, our practice may refuse to provide access to the information held about a patient. This will only occur where releasing the information would pose a serious threat to the health of the patient or another person, would unreasonably impact on the privacy of another person, would interfere in legal investigations or other proceedings, or would otherwise be illegal. The physical/electronic record and the intellectual property contained in it remain the property of the optometrist and/or the practice at all times. (CLINICAL GUIDELINE Accessing Patient Health Records Adopted March 2011, Revised March 2014 8)
Bridge Eye Care will not adopt, use or disclose any identifier assigned to a member by a government agency, except where required by law. Medicare numbers will only be used for the purposes of claiming Medicare benefits.
It is a patient’s right to be dealt with anonymously, provided that it is lawful and practicable. Bridge Eye Care will try to accommodate this wherever possible. However, it may not be possible for our Practice to provide optimal services without access to a patient’s personal information.
Trans-border data flows
Bridge Eye Care will not transfer data about the patient to a recipient in a foreign country unless the data will receive at least the same level of protection as in Australia, unless the patient gives their permission for the practice to do so.
Sensitive information
Bridge Eye Care will not collect sensitive information about the patient without the patient’s consent, except where collecting such information is required by law, or where the patient (or their representative) cannot give consent and the information is needed to provide a health service to the patient or to reduce a threat to the life or health of another person. ‘Sensitive information’ is defined as information about a person’s health, their racial or ethnic origin, their political, religious or philosophical beliefs and affiliations, their membership in professional or trade associations or unions, their sexual preferences or practices, or their criminal record.
Requests, Complaints or Questions
If a patient wishes to gain access to his or her personal information, make a complaint about a breach of his or her privacy or have any questions on how his or her personal information is collected or used, the patient can forward his or her request, complaint or question to the address below:

Practice Manager
Bridge Eye Care
Murray Bridge Marketplace
23-51 South Terrace
Murray Bridge SA 5253
Telephone: 08 8532 4252
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Bridge Eye Care will respond to a patient’s request, complaint or question within a reasonable time (14 days in ACT; 45 days in Victoria). Patients may also make a complaint to the Office of the Australian Information Commissioner (OAIC) about the handling of their personal information as covered by the Privacy Act. Information on how to made a complaint to the OAIC can be found at or 1300 363 992. (CLINICAL GUIDELINE Accessing Patient Health Records Adopted March 2011, Revised March 2014)